Hi,
The first thing I'd suggest is to go to the library and check out several books on applying make-up. Very generally, you'll find several books in the 646 section of non-fiction.
Price has little to do with how good or bad make-up is. The formulation (what ingredients are in the cosmetics) is what's really important.
A concealer is something that should be lighter than your own skin. You just apply it in spots that may be darker than the overall face, just as dark circles under your eyes or maybe a red blemish or blotchy skin somewhere. Some people may never use concealer. Personally, I use it under my eyes. After you've applied concealer (if you need it), then you apply foundation all over your face. Finding the exact color is what is the worst part. First, you need a formulation right for your skin. To start, you'd probably want a light, matte foundation. Heavier foundation coverage might be for someone who had very dry skin or had plastic surgery or who was on stage, or it could be used at night when there is no natural light. In my opinion, one of the worst things is to "look" made up. After you've found the right coverage that you need, then you look at the colors, and even among people with light blonde hair and fair skin, all skin tones won't be exactly the same.
The great news about buying make-up in a department store is that you have salespeople who can help you. On the down side, they'll be pushing their products, whether or not the products are right for you. Also, these products are not at all cheap.
There probably are several different kinds of foundations for your skin at discount stores. The biggest problem there is that there are rarely any testers. One thing you might check out is the store's return policy. If you get a color or formulation that just doesn't work with your skin at all, at least you can return it.
For a first step, I'd really recommend reading or browsing through lots of different (because opinions vary) books at the library. 0- Ai
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