How do I get my hair to be a lighter color?

I notice that in the sunlight, my hair has a slightly audubrn hue to the color.  I want my hair color to be visible but not austentacious to the sight.  My hair looks black and I really want to dye it brighter or something along those lines without looking funny.

 

Any help as to know how to pick the right color? What not to do?

 

Anything would be helpful.