Side note---my hair isnt as intense and bright looking as it looks in my photos I posted. I think the flash intensifies it.

I want names of products that me, myself can purchase at a local supply store and not thru a stylist.

I have white blonde hair.  I've been bleaching it myself and toning it white since middle of 2008.  Trust me, I have tried just about every purple shampoo/ toner out there. First off, I didn't not have good success with the platinum toners from Punky Colour or Special Effects.  The manic panic is ok sometimes.  I personally light a white violet blonde hair dye made by Wella Color Touch.  I can only by it on the internet,  the best ones are 10/89 and 10/6.  They will give you whiter looking hair than the rest of the toners.   Wella white lady/t18 is ok.  The clairol 323 did nothing for me.  Its also best to use claiol shimmering lights and dilute it with a white shampoo.  If you use the shimmering lights full strength, it tends to make hair look grayish.  Good luck.

What about this? This is from Wella color charm instead of color touch.

After rinsing the bleach and shampooing your hair, I apply Wella InDepth, because it stops the bleaching action from occuring, it adds protein back into the hair and evens out the hairs PH.  After that, I personally, dry my hair or let it air dry, then I apply toner.  I should say I dry my hair if I am using a toner that requires peroxide.  Of course, with virgin snow, the hair should be wet.  But supposedly, any toner with peroxide can be used on wet or dry hair.  I just prefer it to be dry.  As far as the 12A that you pointed out to me in the picture- becareful.  Its an ash color.  My hair picks up the ash base, which with Wella, happens to be a blue color.  So when I get done with 12A, my hair looks very bluish.  I prefer using a toner with a violet base.  I can live with violet looking hair- blue hair isn't for me.  Another thing that I have recently tried and it looked as white as Santas beard- I used clairol 323 after using clairol shimmering lights on my hair twice.  My hair came out a beautiful white.  It will only work if you hair is bleached to the same color as the inside of a banana peel.  Hope this helps, let me know if you have anymore questions.

So Im confused, the Wella Colortouch 10/89 and 10/6 are toners or dyes?