Your Favorite Hair Color Brand/Type

I've tried the Clairol Complements line, but I'm not all that happy with the dull blonde color.  What brands do you guys reccommend (can be permanent or demi..whatever)?  I'm looking for a good blonde in particular..any thoughts?

Dang! I just had awesome results with Complements Demi! I guess I should make sure I have plenty of shine spray handy, huh?

I was also happy with Loreal Professional and OTC Feria. As well as Garnier and Herbal Essences (both OTC).

I really do like the Redken EQ Demi as well, but it proved too warm for want I wanted to achieve. It was shiny, though.